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Etre Parfums

Etre Parfums
ÊTRE (TO BE) MEANS THE EXISTENCE OF AN ENTITY– We perceive our reality (existing) through what we see, hear, touch, taste, and smell. Among our five senses, our sense of smell has the shortest route to our brain’s limbic system–hippocampus and amygdala–where our brain stores memories and attributes emotions onto memories. That is why smelling is very effective in collecting memories and emotions. We are Tiara and Lygia. We would love to share our love for perfume with you through Être. You are more than welcome to join us! With Lygia's expertise in perfumery and Tiara's retail fragrance and digital communication, we aspire to create great fragrances and help you to integrate scents into your daily life. We believe that our knowledge of the fragrance industry and our multicultural backgrounds will bring something new and remarkable to Indonesia's perfumery landscape. Together, we're ready to take our visions into reality.